Sandals Royal Curaçao Announcement Ad
The goal of this ad was to announcement was to deliver the story of this brand new resort in a new destination in a romantic way. This is accomplished through poetic language while selling the unique features of the resort.
SCRIPT
:30
[Scene: Aerial view of the picturesque landscape of Curaçao, with turquoise waters and vibrant historic landmarks.]
Narrator (V.O.): Imagine a romantic destination where the heartbeat of the island becomes your own.
[Cut to various shots showcasing the beauty of Sandals Royal Curaçao.]
Narrator (V.O.): This place that could only be Sandals Royal Curaçao.
[Quick montage of scenes: couples enjoying boat rides at sunset, people walking along crystal blue waters, vibrant and colorful local scenes, and smiling faces.]
Narrator (V.O.): Boat rides at sunset... Crystal blue waters... Vibrant colors... Smiling faces...
[Continuation of the montage, highlighting different aspects of the destination.]
Narrator (V.O.): Discover everything that makes up this unforgettable place, where amazing comes together.
[The screen fades to black, displaying the Sandals Royal Curaçao logo and opening date.]
[End of the ad.]
TRANSCRIPT
:86
[Scene: Aerial view of the picturesque landscape of Curaçao, with turquoise waters and vibrant historic landmarks.]
Narrator (V.O.): A place where the turquoise waters meet the vibrant and historic land of Curaçao.
[Cut to scenes showcasing Willemstad.]
Narrator (V.O.): Where a centuries-old culture mixes with a heritage of love known by travelers everywhere.
[Montage of romantic scenes: couples walking hand in hand, enjoying local attractions, and taking a ride around in a MINI Cooper.]
Narrator (V.O.): This place is known as Sandals Royal Curaçao, a romantic destination where the island’s heartbeat becomes one with your own.
[Montage: Aerial shots of Curaçao coastline, couples enjoying each others company, shots of Tafelberg mountain, shots of people diving.]
Narrator (V.O.): Trace the line where the sky meets the sea. With the sunset as your backdrop, sit on the beach with the warmth of the firepit and the one you love. Reach new heights atop Tafelberg mountain, or dive beneath the Spanish Waters to explore a new world below.
[Scenes of couples savoring diverse cuisines and engaging with the local culture.]
Narrator (V.O.): Taste a blend of international cuisines. And immerse yourself in the warmth of the local culture.
[Transition to highlight the features of Sandals Royal Curaçao, including landscape shots and resort shots.]
Narrator (V.O.): In a breathtaking 44-acre seaside estate awaits something entirely new. Discover a new Sandals, where our Caribbean heritage shines through. From the KURASON island suites and AWA seaside bungalows, to the Dos Awa infinity pool, named in Papiamentu, the country’s native tongue.
[Closing shots of couples sharing moments of love and joy.]
Narrator (V.O.): Yes, here, we say “I love you,” in many languages. And we invite you to fall in love with the place where amazing comes together.
[The ad ends with the Sandals Royal Curaçao logo and opening date.]
[End of the ad.]