Sandal Dunn’s River Sales Launch
Sandals Dunn’s River was making a comeback to the Sandals portfolio and needed an updated brand storyline for its web sales launch. Sustainability and island beauty were the focus, so I brought attention to the awe of Jamaica’s flora and fauna, showing guests the ways in which these concepts are a throughline at this reimagined resort.
The aim was to reintroduce a beloved resort in the Sandals collection with a natural point of view. Below are selections of the landing page when the sale first launched.
This is the introductory copy for the Sandal's Dunn's River landing page. "The Most Iconic Resort in the Heart of Ocho Rios"
Nature and luxury go hand in hand. Modern designs inspired by the stunning phenomenon of the Dunn’s River – encapsulating the rainforest backdrop for this tranquil place, these accommodations have been elevated to new heights with Jamaica’s native elements present in every experience across the resort.
Imagine stepping onto your balcony and laying eyes on an infinite shore. SkyPool Suites made their debut at the innovative Sandals Grenada. Now, Sandals Dunn’s River will be home to Jamaica’s first SkyPool Suites, the only one of its kind on the island. These SkyPool Suites are in a class of their own with a pool stretching across the length of the balcony, offering an impressive view of where the ocean meets the horizon.
Savor an appetizing array of dishes and unique atmosphere at twelve unmatched Global Gourmet™ dining options that will take your breath away. Enjoy the irie spirit of new the specialty rum bar or the elegant setting of Edessa named for the ancient city of Edessa, comes from ‘abundant water’.
Known as the land of wood and water, Sandals Dunn’s River embraces its name in the wild foliage of the island growing throughout the resort. Meander along pathways with leafy banana trees, flourishing almond trees, and the monumental banyan trees that offer shade and relaxation.
Sip Jamaican rums, expertly mixed with locally sourced ingredients like coconut crème made from our home-grown coconuts and fresh, island sugar cane, or sample traditional flavors of Jamaica Blue Mountain Blend Coffee. An unmatched flavor, garnering a reputation for being the world’s best coffee. Jamaica’s iconic rum crafted in the heart of the island, Appleton® Estate, is also served at Sandals Dunn’s River.
One of the largest parishes in Jamaica, Saint Ann is the renowned home to natural and historical attractions including the famed Dunn’s River. From exploring the Green Grotto caves to swimming with dolphins at Dolphin Cove, you can discover more at this coveted location.