Sandals Resorts Room Description Content Initiative

I helped spearhead a transformative content restructuring initiative for Sandals Resorts, revolutionizing their online booking experience. Through the combined efforts of the creative, operations and marketing team, our approach focused on crafting succinct yet vivid room descriptions, ensuring every word paints a compelling picture of the luxurious accommodations awaiting guests. By implementing drop-down menus for additional details on amenities and room highlights, we optimized user experience, seamlessly blending brevity with comprehensive information.

Below you will find some examples.